Marketing Services

Within seconds, website visitors will make a decision regarding how they feel about your business or organization based on your website. Aesthetically pleasing design, fast load times, well-organized content and a consistent feel across your website are just a few of the ways we can help make that important first impression a positive one. We build customized websites to encapsulate your brand, mission, values, and goals. We enjoy learning about your business and designing elements and page layouts that are unique to you and also cost-effective. We focus on clean layout content that is interactive, mobile friendly, and can be customized according to your branding. We also offer web maintenance trainning so that you can have complete control and maintain updates if you desire. You also have the option of subscribing to a web maintenance package.

Joyful Marketing offers a set of marketing services proven to help small businesses and non profit organizations reach their goals. We are constantly learning new marketing techniques, tools, and strategies, as trends change and technology develops. Social media is proven to effectively connect with clients, customers and donors when properly utilized. We can help set-up your social media accounts and determine which ones would be most benefical for you to utilize. We can also brainstorm post ideas and help to create a social media content calendar that will engage more of your target audience and help you stay focused on your overall marketing strategy. If you're not confident in your social media skills we can do it for you or we can teach you how to do it yourself. Paid search is a highly effective digital marketing strategy. It enables you to show up at the top of search results of people who are looking for your products and services. We have the expertises to set-up and run a sucessful Google Ads campaign. We utilize frequently searched keywords related to your products and services and develop effective ad copy and landing pages, allowing you to reach and resonate with more of your target audience. Search Engine Optimization (SEO) is the process of ensuring your website is following current best practices in order to rank high organically on Search Engine Results Pages (SERPs). We know how to bring your website to the next level to help you reach more of your target audience. Are you aware of the phrases people are searching when they’re looking for your product or service or the keywords your competitors are optimizing for? Our first step in the SEO process is to do this research. Then we begin optimizing your website for those specific keywords using on-page SEO techniques and best practices. On-page SEO refers to SEO improves we can make on the actual pages of your website. Off-page SEO is another method of improving your organic rankings on search engines. This refers to SEO work done off of the pages on your website. One of the tactics we implement is adding directory listings across the web, so other websites link to your site, building credibility and increasing rankings. Google My Business optimization is one of the tactics we use to improve your local SEO efforts. Local SEO refers to searches conducted locally, so people in your area are more likely to come across your business or organization if they are searching related keywords. Blogging regularly brings fresh, engaging content to your website, which helps you build credibility with your target audience. We can brainstorm with you to develop relevant, engaging blog content based on keyword research and best blogging practices. Effective blogging begins with strategic planning and then is creatively implemented in order to engage your target audience and keep them on your website. Many people think that email marketing is dead but fact, it’s one of the most effective ways for non-profit organizations to connect with supporters and small businesses to stay connected with loyal customers. The key is that it's done strategically and provides value to the subscriber. We work to develop an email marketing strategy to help you reach your goals while respecting your subscribers inboxes, so they don't get overwhelved and hit the unsubscribe button!

Effective branding utilizes colors, fonts, a logo and more to build trust among those you are trying to reach. But your brand is so much more than just a logo and color palette; it’s the first impression people have of your business or organization. We work with you to keep your target audience in mind, ultimately creating a brand that reflects the feelings you want to invoke your clients, customers and donors. Your feedback in an essential part of the process. Whether you want to update your brand or build one from scratch, we begin with a meeting to understand your audience and goals. Then, we will develop the branding materials you need to make an impact among your target audience.

Joyful Marketing provides consulting services for small businesses and non-profits that need guidance with their digital marketing strategies. We discuss your target audience and the challenges you are facing with trying to reach them. We ask questions to discover untapped opportunities you can utilize in your marketing strategy. We’ll be able to recommend specific strategies, as well as implement them for you so they are as effective as possible in reaching your target audience. We offer a free 45 minute consult to help determine exactly what marketing services could be beneficial to you. Afterwards, we will send you a quote to help you decide your next steps. We also provide one-on-one marketing mentorship for small business owners and ministry leaders to get organized and learn the basics of digital marketing, such as setting up a Google my business profile, Facebook page and Instagram account. Don't know how to create a "reel" or have other "how to" marketing questions. We can help! We can also share helpful tools, tips and resources we use to create content that's engaging. We provide these basic how-to marketing sessions at the cost effective rate of $25 per hour to empower you with the knowlwdge you need to "do-it-yourself." Sessions can be done either in person or over zoom.

We work with organizations to strategize and implement successful sales & fundraising campaigns that resonate with current and prospective clients, customers and donors. Whether its an in person event or online intiative, we can help you determine your sales or fundraising goals and set-up the campaign utilizing various tools and resources. We can also create a follow-up strategy to help you build a loyal and lasting donor/ customer base.

Joyful Marketing has the skills necessary to creatively communicate your message through various types of print media including merch designs, brochures, newsletters, business cards and more. We will work together with you to brainstorm content and ensure it's accurate to your organization overall mission.